Boston Latin School Association The BLS Association hosts many prestigious events, calling for collateral pieces that reflect and enhance the tone of the occasion. Whether it is for a gala opening at the school for 1,600 people or an elegant dinner at the Copley Plaza, each design is sophisticated with a playful edge.

As well as the diverse events hosted by the association in March 2000, the country’s oldest public school launched a 5-year, $50-million fundraising campaign, the most ambitious of its kind. The campaign required an elegant design that would resonate with its sophisticated audience without being overstated. The consistent color and typography palette used in each piece reinforces the identity of the campaign.