Ceres Policy Research When the founder of Ceres Policy Research contacted the studio she was looking for an identity that would represent her company, set it aside from others, and relate to the range of clients. What makes Ceres a new kind of research company is the balance of the founder’s background in quantitative research with her qualitative ideals. The logo captures this duality through the intertwining C’s: one loose and hand drawn and the other crisp and refined. The color reinforces the company’s goals through a balance of warm and cool, while the typography is modern and timeless.